Let's get one thing clear: too many people try "viral marketing" and fail.
The reason should be obvious. Most people have no clue what viral marketing is really all about. In fact, the more they hear the term, the more confused they get.
This increases the likelihood that they will crash and burn when they try "viral marketing".
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It breaks up the entire guide into easy-to-follow steps so that you can make sure you have all the highlights of everything covered inside right at your fingertips.
The Resource Guide gives you a quick point of reference to all of the resources mentioned throughout the guide.
This makes it easy to plug-in and stick with what you’re looking for.